SUPERBRANDS is one of the world's leading brand certification bodies, currently serving more than 90 countries and 22,000 brands. The Superbrands Organisation, based in London, was established in late 1994. The Superbrands Organisation, based in London, was established at the end of 1994 and is a world authority on "independent and impartial" branding.

X-ONE has been selected as one of the Superbrands because of its commitment to excellence in every aspect of its business, and its dedication to delivering the highest quality products to its customers. The Malaysian branch uses localisation to lower the barriers to entry and the quality of the products is recognised and supported by overseas customers.